September 9, 2008 Information Research & Analysis >> Surveys & Intelligence Analysis

CRG Consulting knows that the best way for an organization to sustain competitiveness and make smart business decisions is to have a solid understanding of what is on the minds of employees, suppliers and customers. No matter how specialized the nature of the challenge or the type of business, CRG's expertise in survey and intelligence analysis can help achieve this insight. Accurate and timely knowledge leads to informed decisions, improved customer and employee relations, higher profit margins and expanded market share. This is why the CRG team and its Listening Tools are always in high demand by a diverse group of clients. CRG has a strong reputation for helping clients unravel the hidden truths behind client and employee needs and expectations. We also understand that insightful, accurate information must be available in a timely and cost-effective manner so that informed decisions can be made. Our Survey and Intelligence Division has been the research firm of choice of leading organizations in the public and private sectors, including Atlantic Canada Opportunities Agency, The Canadian Professional Sales Association, Justice Canada, Minto Developments, Ashcroft Homes, Natural Resources Canada, National Defence, The Ottawa Airport Authority, PWGSC, Royal Bank of Canada, Standard Life, Statistics Canada, The City of Ottawa, and more.   Intelligence gathering is one of CRG's specialties. Our team has developed Satisfacts™, our professionally tested research listening program, designed to help measure employee and client needs and expectations, identify problem areas, pinpoint strengths and develop strategies that have a positive impact on our client's bottom line. No matter what your needs, we can customize a research program to help you get the relevant information you're looking for. CRG services include: Customer satisfaction measurement programs  Employee satisfaction measurement programs Tenant satisfaction measurement programs  Win/loss analysis studies  Gap analysis studies  Benchmarking studies  Desk research programs  Public opinion research  Research program evaluations  Common measurement tool (CMT) studies CRG listening tools include: Telephone surveys  Web-based surveys  Exit/intercept surveys  In-depth interviews  Executive interviews  Internal and external focus groups  Facilitation services

Team Leader   Bob Mac Donald Senior Quantitative Consultant bobm@thecrg.com Bob Mac Donald oversees all facets of quantitative and qualitative research projects for CRG.  He possesses more than 20 years of industry experience in managing quantitative and qualitative research projects, with a specialty in employee opinion and customer satisfaction measurement.  Bob’s expertise includes developing sound methodologies, designing and finalizing survey instruments and sample designs, managing fieldwork operations, data collection, analysis and interpretation, and reporting of results.  He also has extensive experience in project costing, outlining costs, and developing schedules for proposals and projects.