CRG Consulting
Areas of Expertise

September 9, 2008 Surveys & Intelligence Analysis

CRG Consulting knows that the best way for an organization to sustain competitiveness and make smart business decisions is to have a solid understanding of what is on the minds of employees, suppliers and customers.

No matter how specialized the nature of the challenge or the type of business, CRG's expertise in survey and intelligence analysis can help achieve this insight. Accurate and timely knowledge leads to informed decisions, improved customer and employee relations, higher profit margins and expanded market share. This is why the CRG team and its Listening Tools are always in high demand by a diverse group of clients.

CRG has a strong reputation for helping clients unravel the hidden truths behind client and employee needs and expectations. We also understand that insightful, accurate information must be available in a timely and cost-effective manner so that informed decisions can be made. Our Survey and Intelligence Division has been the research firm of choice of leading organizations in the public and private sectors, including Atlantic Canada Opportunities Agency, The Canadian Professional Sales Association, Justice Canada, Minto Developments, Ashcroft Homes, Natural Resources Canada, National Defence, The Ottawa Airport Authority, PWGSC, Royal Bank of Canada, Standard Life, Statistics Canada, The City of Ottawa, and more.
 
Intelligence gathering is one of CRG's specialties. No matter what your needs, we can customize a research program to help you get the relevant information you're looking for.

CRG services include:

  • Customer satisfaction measurement programs 
  • Employee satisfaction measurement programs
  • Tenant satisfaction measurement programs 
  • Win / loss analysis studies 
  • Gap analysis studies 
  • Benchmarking studies 
  • Desk research programs 
  • Public opinion research 
  • Research program evaluations 
  • Common measurement tool (CMT) studies

CRG listening tools include:

  • Telephone surveys 
  • Web-based surveys 
  • Exit / intercept surveys 
  • In-depth interviews 
  • Executive interviews 
  • Internal and external focus groups 
  • Facilitation services

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